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Seminar Knowledge for Trade and Producers
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Sales system in the green industry
How are plants, gardens and green services sold today? What truly influences customers’ purchasing decisions — and why is a good offer alone no longer enough?
This year’s seminar programme, taking place on 3 September during the 33rd edition of GREEN IS LIFE, explores sales as a complete process — from shaping customer needs and building meaning around plants, to customer experience, communication and online sales. It offers a closer look at the green market through the perspective of today’s consumer: their emotions, lifestyle, values and decision-making patterns.
The seminar brings together practical insights from sales, marketing, design and communication. Topics include e-commerce, customer experience, the role of social media, changing consumer trends, and the impact of landscape architecture and urban greenery on demand for plants.
The programme is designed for professionals who want to better understand the contemporary market and create offers that respond to real customer needs — more consciously, more effectively and with a deeper understanding of the rapidly evolving green industry.
More details coming soon.
Until the GREEN IS LIFE Fair (3-5 September 2026) remains
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