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Seminar Knowledge for Trade and Producers
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JOIN The green avant-garde!
A meeting aimed at producers of ornamental plants (including bedding plants) and those involved in the trade – owners and employees of garden centres. It addresses issues related to nursery production – technical, technological and sales – promotion and new distribution channels. A place for the presentation of assortment novelties, topics related to stationary trade and e-commerce, marketing.
The next edition of the Seminar, which will be held on 4 September 2025 during the 32nd International Trade Fair GREEN IS LIFE! The keynote of the programme is ‘Join the green avant-garde!’.
Programme 2025
11:30-11:40 Opening
11:40-12:30 AI in the garden centre – how artificial intelligence helps you sell more and faster, Adrian Tomaszewski
12:30-12:50 How trends in landscape architecture affect trade and production, Krzysztof Mielicki, Zielone Pojęcie
12:50-13:20 Chemical-free plant protection in production and sales. What works, how much it costs and how to implement it, Krzysztof Kowalski, PSCO, Centrum Ogrodnicze ZIELONYM DO GÓRY
13:20-14:00 Marketing that doesn’t bloom – mistakes that companies make in their digital efforts, Katarzyna Nowacka, Marta Tysowecka, Greendea
14:00-14:40 How thrift combines with Lean Management in a horticultural family business, Adam Legutko, W. Legutko Przedsiębiorstwo Hodowlano-Nasienne Sp. z o.o.
Speakers
Marta Tysowecka
Expert in e-commerce and online marketing in the horticultural industry. For more than 7 years, she developed one of the largest online shops in this segment, serving as e-commerce director. She implemented campaigns for well-known gardening brands and helped develop one of the largest gardening portals in Poland. Today, as co-founder of the Greendea agency, she creates marketing strategies that combine data, shopping experience and the needs of horticultural customers. Her approach combines operational efficiency with long-term thinking about brand development.
Katarzyna Nowacka
Horticulturist by education, marketer by passion. For more than a decade she has been combining her plant knowledge with digital competences. She co-founded a trade magazine and over the years developed one of the largest e-commerce brands in the gardening segment. She created product and educational content, email marketing campaigns and social media activities – both for horticultural companies and in related industries. Today, she co-runs the Greendea agency, where she is responsible for marketing strategies based on the real needs of gardeners and conscious communication of brands.
Krzysztof Mielicki
He is a landscape architect from Poznan. He runs the company ‘Zielone Pojęcie’. His work is his passion. In it, he places emphasis on striking a balance between the needs of people and the well-being of nature.
Adrian Tomaszewski
Graphic designer, creative coach and lecturer who has been bridging the worlds of design, advertising and new technologies for over two decades. He specialises in the use of artificial intelligence in creative work – from graphic design and UX/UI, through brand strategy to storytelling and animation. He has worked for brands such as IBM, Allegro, Philip Morris, Makita, Wiśniowski, BP and Nivea. He conducts original workshops, trainings and lectures on AI in design, creativity in marketing and tools such as Adobe, Figma or Canva. Lecturer at, among others, WSIZ Bielsko-Biała, WSTI Katowice and WSB Merito Wrocław. He is the author of two books on copywriting and co-author of campaigns awarded in industry competitions (Złote Orły, Boomerang, Złota Strzała). In his work, he focuses on combining the power of technology (tech power) with creativity and a human touch.
For more information: www.AdrianTomaszewski.pl
Adam Legutko
Official: Director of Technology at W. Legutko and independent advisor on lean management and technology investments. Unofficial fun fact: Instead of dreaming of a sports car – he dreams of a perfect value flow in the production process.
What topic will I present? “Case study – Lean management in the company W. Legutko. We have thrift in our blood, but does it effectively translate into Lean methodology?”. Why is it worth listening to me? I have been implementing technologies, developing processes and managing investments in an industrial environment for more than 17 years – not only in the family company W. Legutko, but also as a consultant in external projects. I am certified as a Six Sigma Black Belt and am active in Lean Lab, combining practice with a modern approach to efficiency.
Untill the GREEN IS LIFE Fair remains
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