• A graduate of the University of St. Thomas. Adam Mickiewicz University, Faculty of Social Sciences, Institute of Philosophy, MA. philosophy,
• graduate of the marketing department of the School of Banking
• Graduate of MBA in Poznań, Master of Business Administration
• Participant of training courses in management, presentation, sales techniques, category management
• Has undergone a series of American Sales Masters training courses

She has worked for several multinationals in both sales and marketing positions, managing well-known global brands. It launched many products that are still successful in the FMCG, OTC drugs or alcohol markets today. She has trained FMCG, alcohol and drug wholesalers nationwide in sales and product promotion and introduction. Initiator and organizer of: Horticultural Industry Forum, Horticultural and Zoological Industry Sales Congress, Ecobranch Forum, Ecobranch Congress. Initiator and founder of the first business magazine about and for the gardening industry on the market: the Business of Gardening, www.biznes-ogrodniczy.pl. She runs a gardening advice portal www.karolawogrodzie.pl and Facebook, instagram, youtube and tiktok under the name: Karola in the Garden

About myself:

Man is a lifelong learner. Our hunger for knowledge, our desire to grow and learn more about the world around us drives us to keep learning. My inspiration is people, who the more they gain knowledge, the more they realize that learning lasts a lifetime.My mission is to share knowledge, experience, enthusiasm, positive energy and motivation with everyone.

Privately:

Gardener by passion and passion. Originator and editor-in-chief of the first monthly magazine on the market about and for the horticultural industry, Horticultural Business. He maintains a page on fb Instagram, youtube and TikTok: Karola in the Garden. Owner of a half wild garden with a flower meadow and Joseph the hedgehog. Breeder of Italian greyhound dogs, lover and singer of country music “Country Carola”. Passionate about western-style horseback riding. She is a lover of the Low Beskids, where she has spent every free moment hiking off-trail on foot and on horseback for the past 20 hundred years.

Generation X or Y? or maybe Z? What and where do boomers buy? Your customer is changing, expecting better, more differently. He has high expectations and has a number of options for the purchase channel. How do you recognize your customers? What to offer them – how to treat them?

Nowadays it is not enough to be in the market and offer products. The customer coming to the store expects action on all the senses, expects sensations, support in his shopping adventure.

So how do we build a reputation that has the power to attract, how do we encourage a customer to become our regular partner?

Keeping in mind that the customer is human, we must offer him everything he expects in order to make his wandering amidst the shopping experience induce him to return.

How do you do that in a challenging market and a market where there are several different generations of shoppers?

Graduate of the Faculty of Horticulture at the Agricultural Academy in Poznan, specializing in ornamental plants. For 32 years he has headed Vitroflora, a company specializing in the production and sale of ornamental plant cuttings in the European market. Experienced manager at the same time a lover of nature and plants and breeder of pedigree poultry.

Landscape architect, illustrator, nature educator, co-founder and president of the Children in Nature Foundation.
Creator of plant art installations and gardens: at the Ingarden Festival of Gardens and Art in Lublin (title of installation: “Succession and Returns” – 2022), Anthropocene in Warsaw and Wroclaw (“Renatura” 2022-2023) and Retroversje in Elblag (“El Microreserve” in cooperation with Krystyna Jędrzejewska-Szmek, 2023).
Author of the book “Fourth Nature: succession of functions and nature of urban wastelands” (2020). Co-author of walks through the wildlife of Krakow and Warsaw. Co-author of the script and illustrations for the educational path about the fourth nature on the Warsaw Uprising Mound. He initiated the creation of Frog Pits in Zielonki on a marshy wasteland, involving the local community in the process of natural metamorphosis of the place. It animates pro-nature activities with local communities and works effectively with non-obvious partners (e.g., developers and architects) in projects to protect urban biodiversity. He leads walks in the fourth nature of Polish cities.
He promotes planting and designs Urban Microforests (MMs) in Poland using Akira Miyawaki’s method. Co-designer of greenery at the award-winning Nowy Strzeszyn estate in Poznań. He has authored numerous articles, interviews and podcasts on the subject.

Turning to nature (rewilding) in cities on the example of Urban Microlas projects (MMs)

In the presentation, I show the social, ecological, economic benefits of introducing forest microhabitats into Polish cities. With help comes Akira Miyawaki’s Japanese method of planting forests. I point out its potential in reclaiming “third nature” areas for nature, i.e. intensively landscaped greenery or in greening “urban deserts.” Inculcating “wildness” at the micro-scale can bring many benefits, provided that local residents are included and opportunities for cross-sector cooperation are created. Miyawaki’s method finds a wide range of applications and the creation of self-regulating, dense microlashes can become a recognizable part of the landscape of many cities or settlements. For many residents, as sociologist Joanna Erbel points out, planting such biodiverse microgreens can be a new ritual that builds a bond with the place where they live, the public space, the natural surroundings and with each other. It can allow to regain hope that all is not yet lost and proficiency in positive, non-conflictual actions for local nature (nearby nature). Planting “tyci las” should not limit us – it is just a prelude to thinking about restoration projects on a larger scale, i.e. systemic natural regeneration of Polish cities from which there is no turning back.

He holds a master’s degree in environmental protection from the University of Warsaw. She has more than 20 years of experience in managing social projects in the non-governmental and public sectors. She served six years on the board of the Otwock Komuna Association, nine years as president of the Foundation for Social and Economic Initiatives, and four years as director of the Office of Social Policy in the Office of the President of Poland. For two years she was associated with the Office of the City of Warsaw. Warsaw, where she was responsible for integrating planning processes.

Urban ecosystems of river valleys

Rivers are an integral part of the landscape of many cities, create their unique character, and are often their showcase. The role played by rivers in the city goes far beyond their image functions. The valleys of rivers and other flowing water features (such as canals, streams and smaller watercourses) are an important part of the city’s blue-green infrastructure. The healthy ecosystems of urban river valleys provide numerous services that make urban living healthier, develop biodiversity, and reduce flood risk. Over the years, the waterfronts of large urban rivers have been developed and regulated, and smaller rivers have been reduced to underground channels, so we have lost their potential. Today, trends in shaping river valleys are reversing, but Polish cities still lack the means, will and knowledge of how to restore their natural character and how to balance the needs of economic development and the expectations of residents with the preservation of natural assets. Therefore, it is extremely important to disseminate good practices in this

Owner of Flower Meadows and Beewild.
Founder “Flower Foundation”
Board member of the SAK Landscape Architecture Association
Owner of the Flower Meadows brand. Raised in a family of biologists, trained as a botanist, a horticulturist by experience, with a community-minded nature. Since 2014, I have been promoting the idea of creating flower meadows and protecting the biodiversity of Polish cities and villages.
Within a few years, the “floral revolution” became a reality, and beautiful and useful meadows began to be the hallmark of modern cities. The next step is to focus attention on rural areas, where existing grasslands and other valuable elements of agrocenoses need protection, i.e. Balks, mid-field trees or small bodies of water. Very important, in addition to protecting the biodiversity of agricultural production sites, is at the same time the appropriate development of investment areas, which, due to their size, are crucial to the protection of Polish nature. Therefore, together with scientists and organizations, it creates ideas to support biodiversity, i.e. Flower strips for agriculture, flower meadow mixtures for industrial areas and photovoltaic farms or biocenotic gardens using NBS (Nature Based Solutions) inspired solutions
In addition, he draws inspiration from the ideas of permaculture gardening and regenerative agriculture, various solutions of which he uses at the “Flower Farm” on the banks of the Rawka River, where he is creating a model biodiverse regenerative farm.

Flower meadows have become an integral part of greenery in cities in recent years. Their versatile use and many advantages make them increasingly used as an alternative to lawns. Properly designed and executed urban meadows are one of the cheapest Nature-Based Solutions available to landscape architects and urban gardeners. For many years, the urban space has featured mostly ornamental “flower meadows,” which have become a very important element in educating the public toward less orderly and extensively tended urban greenery. Now it is time to enter the next level, where knowledge and respect for nature will be the determinant of creating urban meadows. Sowing seeds on degraded land, reseeding existing urban grasslands, reducing mowing or perhaps a no-dig or plug-in meadow. What method to use at a given site so that it is economically justified and most supports biodiversity and responds to the challenges of climate change adaptation. You will learn during the lecture

Miroslaw Sztuka BA(Hons), Dip(Hons)LA – Educated in the UK, Landscape Architect with 30 years of professional experience. He has worked on a wide range of landscape architecture projects, from exclusive private gardens, projects for the revaluation of historic palace-garden layouts (Royal Castle in Warsaw), projects and functional and spatial assumptions for hotels and sports and recreation centers (Hyatt, Shangria), all the way to large-scale environmental and landscape planning assumptions (Framework project of ecological and landscape strategy for the Tanggu District area in the Tianjin City agglomeration – China, Green infrastructure and land use plan for the southern part of the City of Harbin, China, Landscape and spatial framework strategy for the city of Yekaterinburg, Russia) and urban planning projects of New Cities in Asia. He is an experienced leader and manager who has successfully managed projects in many countries (Poland, UK, France, Germany, Netherlands, Dubai, Egypt, Hong Kong, China, Russia, etc.).
After gaining professional experience in the UK, he was a founder and long-time partner in the landscape architecture office RS Architektura Krajobrazu in Warsaw (Agora Headquarters, Land Development Project around Okęcie Airport, Warta Office Building, Land Development Project for Galeria Mokotów, Public Land Development Project for Konstancja Estate in Konstancin). Subsequently, he worked, as Project Director for the landscape architecture for China at EDAW/AECOM in Hong Kong and Beijing, and later, as Director for Central Europe in Warsaw, where he worked on large-scale planning and design -(Ocean Park Entertainment Park in Hong Kong, Cotai Strip/Sands Casino in Macau, Dubailand Amusement Park in Dubai, Urban Space Design for the new Binhai District financial district in Tianjin).
For twelve years he has been running his own landscape architecture studio “S&P Architektura Krajobrazu Sp. z o. o.” with an office in Warsaw. The studio has so far carried out projects in Poland, Russia, Germany, the Kingdom of the Netherlands, Dubai, Georgia, Ukraine and China. At the same time, the studio is engaged in consulting and advising on the effective implementation of sustainable land use projects with a particular focus on water management and minimizing the impact of climate change on urban areas for investors and developers. The studio is an official partner of the Green Pass system in Poland and the Middle East.
For twelve years, he has been involved in the restoration of the historic palace and garden establishment in Opole Silesia.

The city treated as a biotope, that is, a non-living part of the ecosystem, and the introduction of plants into its space as an element that begins the process of “colonization” of the city by the living elements of the ecosystem, plants, insects, small animals and birds. It is no longer strange in the world to treat buildings in this way, where green facades of various types, and a variety of green roof systems, allow buildings to be treated as scaffolding that is overgrown with vegetation. The next stage is the creation of entire urban ecosystems from a combination of various elements of urban greenery – parks, intensively greened streets and squares, as well as elements of greenery on buildings. Of course, this requires a change in the approach to urban greenery. The decorative element, still obviously important, is giving way to the natural elements and the importance in reducing rapidly advancing climate change. This requires not only a change in the perspective of looking at greenery in the city, but also a reevaluation of priorities in its formation, and in the formation of policies of units dealing with the subject in cities.

Gardener, enthusiast and promoter of natural gardening methods. Greenery designer, owner of an ecological demonstration garden in Zgorzal, Kashubia.

After graduating from the Technical School of Green Areas in Gdansk with a specialization in Landscaping and Maintenance of Historic Areas, she gained experience and knowledge during: an apprenticeship in the chateau gardens at medieval Hever Castle in Kent County, studying at Hadlow College in Kent County for a degree in Professional Horticulture and History of Gardens, as well as an apprenticeship in the organic garden of the English Organic Garden Organization “Garden Organic”, whose patron is King Charles III. The next stage of professional development was working in a private garden, then still the property of Prince Charles at his Highgrove residence.

For years, in the pages of the press, in vlogs on the YT channel, in the podcasts “Naturally about gardens” recorded with Jacek Naliwajk, in radio programs and TV shows, he passionately convinces to put away artificial chemicals in the garden and to plant beds with native species of honey-giving plants, which are valuable food for birds and insects. He encourages amateur gardeners to garden organically, grow old varieties of flowers, vegetables and fruit trees, use natural manures and stop digging up the soil in favor of mulching with compost.

On a day-to-day basis, he manages and maintains the Bellingham Garden in Zgorzal. It organizes open days, tours (most preferably by herself), gardening workshops and seedling fairs. He makes sure that the garden is vibrant and inspires the hundreds of amateur gardeners who visit each year. She is the author of the book “Bellingham Garden. How to grow a garden in harmony with nature.” Publisher Wytwórnia. Warsaw 2023.

D. in biochemistry, university lecturer, head of the Department of Biochemistry at the Faculty of Medicine and Health Sciences of the Krakow Academy of Sciences. Andrzej Frycz Modrzewski.
Author of bestselling culinary books about edible plants, among others: “Delicious Weeds”, “Edible Flowers”, “Tasty Trees”, “Treasures of the Garden”.

A respected expert and promoter of knowledge on the topics of wild edible plants, edible flowers, healthy nutrition and biochemistry.
Winner of the AIG Prix of the International Academy of Gastronomy. Author of the blog “A Little Different Confectionery” (trocheinnacukiernia.home.blog).

Founder of Romaniuk Studio. He was born and grew up in Volyn Polesie, surrounded by forests, picturesque marshes and endless fields. Such an environment influenced not only his interests, but also the formation of his personality.
After graduating with a degree in Landscape Architecture, he started his own business to find and unite people around one common idea: “We restore harmony between man and nature”.
Matwij believes that the environment has a great impact on people, and together with his team he shapes the space around people’s daily lives in a way that is harmonious and close to nature.
INSTAGRAM https://instagram.com/matwijromaniuk
LINKEDIN https://www.linkedin.com/in/matvii-romaniuk-a610b7156/

DESCRIPTION OF THE WORKSHOP

Romaniuk Studio is an international landscape architecture studio specializing in the design and construction of naturalistic home gardens. The basis of the studio’s philosophy is to return to the roots and to the harmony between nature and man. The studio’s main task is to help builders create functional and beautiful spaces for years to come that harmonize with the surrounding landscape as much as possible.

INSTAGRAM https://www.instagram.com/romaniuk.studio/
WWW https://romaniuk.studio/

In her work as a designer, Olga values the opportunity to create harmonious spaces that serve people well. He believes that the designer has a responsibility for the natural environment. He makes sure that each garden designed, is well set in the landscape context. He likes to dress simple forms with lush, natural vegetation. He loves to experiment with contrasts.

He believes that good design, should not only respond to the actual needs of the client, but also touch them on an emotional and spiritual level.

INSTAGRAM https://www.instagram.com/olga.czokajlo/
LINKEDIN https://www.linkedin%C5%

The secret to a successful garden design, is to design it in such a way that it blends seamlessly with the interior of the house, highlights the unique architecture and blends in with the surrounding natural landscape. With a good concept and analysis of view axes, openings and closings, we can make the landscape just outside the windows, like a living picture that changes with the seasons, from which you will not be able to take your eyes off.

The Romaniuk Studio team will tell how it designs complex garden settings for exceptional investors, their families and friends, creating extraordinary garden interiors and functional terraces that become a great extension of the house.

Manager of Sales Support and R&D at Libet S.A., an expert in technological and implementation issues related to space development. His many years of experience in the construction industry include both participation in the processes of designing and implementing product offerings, as well as working in teams responsible for sales and developing markets. With his skillful combination of theoretical and practical knowledge, he has also been responsible at Libet for years for technical consulting, training of professionals, induction of new employees and preparation of educational materials.

Topics to be discussed during the presentation will include: new aesthetics of concrete in gardens such as terraces, small architecture like flowerbeds, vegetable gardens, herb gardens, retaining walls, separation of garden zones. We will discuss technical aspects of product installation and care. Of course, we will show how to design and execute it all in harmony with nature.

An experienced pavement designer and more, at Libet she also serves as manager of the Design Department. It participated in the process of preparing and implementing the current flexible range of design services, and is now successfully implementing individual packages of them directly for planned investments. In his work, he focuses on combining the client’s ideas and needs with such factors as the conditions of the plot and the properties of the proposed development materials. He is able to listen to the recipient, and at the same time professionally and factually present the most appropriate solutions for him. He also remembers to ensure that each project is not only a professionally prepared document, but also includes the element of arranging dreams of future homebuyers.

Topics to be discussed during the presentation will include: new aesthetics of concrete in gardens such as terraces, small architecture like flowerbeds, vegetable gardens, herb gardens, retaining walls, separation of garden zones. We will discuss technical aspects of product installation and care. Of course, we will show how to design and execute it all in harmony with nature.