The Most Beautiful Stands at the GREEN IS LIFE trade fair: Awards for Leaders of the Horticultural Industry
GREEN IS LIFE International Trade Fair for Plants, Horticultural Technology and Landscape Architecture attracts hundreds of exhibitors and thousands of gardening enthusiasts, professionals and landscape architects every year. One of the most important events accompanying the trade fair is the LAURELS competition – an annual contest for the most beautiful trade fair stand. This prestigious award is not only a form of recognition for companies for their creativity and innovation, but also a great opportunity to promote the brand and generate interest among visitors.
LAURELS competition is an additional promotion for Exhibitors
LAURELS competition is a chance for exhibitors to stand out from hundreds of stands and an opportunity to show that they can create not only attractive products, but also aesthetically pleasing and inspiring exhibition spaces. Competing for the Golden Laurel motivates exhibitors to take care of details, imaginative arrangements and modern technologies, which enriches the overall trade fair experience. A stand awarded with a laurel is a company’s showcase – it attracts the attention of visitors and makes the brand stay in their memory for longer.
For visitors, LAURELS competition is an opportunity to see the most beautiful, creative and inspiring arrangements at the fair. These are the stands that often attract the most people, becoming a place for conversations, exchange of experiences and presentation of new products and technologies. Thanks to the prestigious distinction, the winners of the competition can be sure that their brand will be noticed and appreciated not only by trade fair visitors, but also by industry media, which has a direct impact on building a positive image among customers and business partners.
Benefits of the award
For the winners, LAURELS competition is not only prestigious, but also an additional form of advertising. The title of winner is a confirmation of quality and professionalism, which can attract new customers and increase trust among existing ones. It is worth noting that the competition has two main divisions: plant and non-plant, which makes it possible to appreciate both plant producers and companies offering technologies, accessories and other services for horticulture.
In addition, for many exhibitors, taking part in the competition is also an opportunity to gain valuable feedback and inspiration for the future – stands are judged by industry experts, as well as by other companies, giving them the chance to compare themselves with the best and learn lessons for future years.
Results of the LAURELS 2024 competition
Here are the winners of this year’s LAURELS competition, who impressed the jury with their stands:
Plant department:
Golden Laurel – KUROWSCY Nurseries
Silver laurel – SZMIT Nursery
Bronze Laurel – Clematis Source of good climbers Sp. z o.o., Sp. k.
Distinction (Green Laurel) – GURSZTYN Nursery of Ornamental Trees and Shrubs Sp. z o.o. Sp.k.
Non-plant department:
Golden Laurel – SGGW – Faculty of Horticulture
Silver Laurel – AGROHUM Jakub Skowroński
Bronze Laurel – CERES INTERNATIONAL Sp. z o.o.
Distinction (Green Laurel) – FLOSER
Congratulations to all the winners! Thanks to their work and commitment, the fair took on a unique character and their stands were an inspiration for other exhibitors and visitors. The LAURELS competition proves that a well-designed stand can attract attention and remain in the visitors’ memory for a long time. The awarded companies gained additional promotion and confirmation of their quality and professionalism – we are looking forward to the next edition and new, inspiring designs!